DealBook Summit 2023 — Andrew Ross Sorkin
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About this appearance
Musk's most controversial media appearance of 2023. Under pressure from Sorkin about antisemitic content on X, Musk endorsed a conspiracy theory about Jewish organizations promoting 'hate against whites,' immediately triggering advertiser exits including Apple, Disney, and IBM. He told departing advertisers to 'go fuck yourself' live on stage. The appearance generated the largest advertising exodus X had seen and put the platform's financial viability under serious scrutiny. Musk later expressed regret for the specific tweet but not his broader X policies.
Topics
Memorable moments
Endorses an antisemitic conspiracy theory on stage — 'The actual truth' — triggering immediate advertiser exits from Disney, Apple, IBM, and dozens of others.
When asked about advertiser concern, says: 'Don't advertise. Go fuck yourself. Is that clear enough?' — an instant viral moment seen as business suicide.
Expresses partial regret later in the interview: 'I should have been more thoughtful in how I worded that' — but reiterates he was referring to a real pattern.
