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Keynote

Tesla Cybertruck Unveil Event

Thursday, November 21, 2019Teslawith Tesla40 min

About this appearance

The Cybertruck's unveil became instantly iconic — and infamous — when lead designer Franz von Holzhausen shattered the 'armor glass' that Musk claimed was shatterproof. The truck's brutalist, angular design polarized opinion instantly, but Musk defended it as genuinely different and future-proof. He demonstrated the Cybertruck's tug-of-war with a Ford F-150 in a clip that went viral. The shattered window became one of the most-memed product reveal failures in history, but Musk embraced the moment and pre-orders reportedly surged overnight.

Topics

cybertruckteslaelectric-truckdesignexoskeletonbullet-proof

Memorable moments

0:25:00

Franz von Holzhausen hurls a steel ball at the 'armored glass' window — it shatters spectacularly. Musk stares at the damage: 'Oh my fucking... it didn't go through.'

0:32:00

Cybertruck vs. Ford F-150 tug of war — the Cybertruck drags the F-150 backward. The clip goes viral and triggers a Ford challenge response.

0:10:00

Musk reveals the Cybertruck has a stainless steel exoskeleton 'like a SpaceX rocket' — the first mass vehicle to use structural stainless steel bodywork.

Companies discussed

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